It looks as if fashion just took an old turn that will surely get some panties in a wad. You might think girls would avoid a wedgie at all costs.
However …
Enter Wedgie Fit Levi's – the “cheekiest” jeans are back. jeans help boost one's booty with specially-designed cups that enhance and lift one's backside. The company claims “a cropped, slightly tapered leg and low stretch denim add to that coveted, old-school Levi's® style.” And one source says the back pockets of the Wedgie jeans are also tilted inwards to create enhance the fascination of the ultimate “mom butt."
The original “Mom Jean” was designed way back in 1934 – this Levi style claims to be the first jeans made for women. Now, its 82 years later and the brand-new, retro Wedgie Fit jeans are making a return.
Jonathan Cheung, SVP of Levi’s Global Design says, “What's great about the vintage 501 is the flatness at the front that holds your tummy in, and they are a little tight around the back. It’s these details that we’ve distilled into the Wedgie.” Cheng says, “The Wedgie is inspired by women that were downsizing a vintage 505."
Fashion designers are saying the Wedgie Fit Levi's are just in time for the best “summer booty.” Since the jeans sit high on the waist and hug a girl's hips, they reportedly will “show off her best assets.” Also, Levi claims the fashion won’t really give you a wedgie, just a “lifting-and-separating illusion.” According to some sources, the jeans play on the waist-to-hip ratio to make any figure look instantly curvier.
The cost? The jeans come in a variety of washes from light to dark. The Foothills model is going for $158.00. The Classic Tints are $88.00, and Coyote Desert jeans are also $88.00. Shorts are also available from $58.00 to $98.00. If you want a wedge, you have to pay for it, you know.
Shoppers are saying they run a bit small — which is likely all for boosting that bum-enhancing wedgie.
Kylie Jenner is said to look “modern and hip” in the Wedgie Fit. What do you think?
Vacuum-packed rear-ends? Is suffering a wedgie worth it for fashion or just plain torture? The jeans are said to become more comfortable over the course of the day.
It is no secret that men love a woman with an attractive butt. A curvy rear-end is believed to have a primal effect on men as a vital indicator of fertility. While men have evolved to seek out women who could procreate, the butt has also been a taboo holding “naughty” connotations -- an erogenous zone that is now being celebrated more and more in pop culture. And, of course, pop celebrities with big butts like Jennifer Lopez and Kim Kardashian offer models to women who want to emulate the way they look.
Something you may like to know is that Levi's, who some people think is the great American jeans company, hasn't had any factories in the United States since 2003. Even before then, according to a PBS report, Levi's was dogged with labor horror stories, including exploitation of Chinese prison labor to make jeans in 1992 and repeated allegations of workers forced to work more than 12 hours a day without overtime pay in factories in China, Bangladesh and nearly 50 other countries.
In fact, PBS reported: "Sweatshop workers in Saipan, a U.S. commonwealth exempt from American labor laws that stamps its clothing with 'Made in the U.S.A.' tags, were forced to pay recruitment fees of thousands of dollars. To work off the debt, they were kept in indentured servitude at factories. When a lawsuit against 26 of America’s largest clothing retailers—including the Gap, Target and Lane Bryant—over sweatshop abuses was settled in 2002, Levi Strauss was the only company that refused to settle."
Workers in that factory made "three dollars an hour in 2001. That same year, Levi Strauss CEO Philip Marineau made 25.1 million dollars—amounting to 11,971 dollars an hour."
According to Levi's, they have now completed pilots for the Worker Well-being initiative in Bangladesh, Cambodia, Egypt, Haiti and Pakistan.
(Eve Batey. "These Levi's Wedgie-Fit Jeans Aren't A (Intentional) Joke.” Arts & Entertainment. February 04, 2016.)
My Take
I have no real stake in this argument. As a red-blooded American male, although admittedly a 65 year-old geezer, I still appreciate a fit, curvy, female butt in bluejeans. The fact that Levi's are not really American made but that American women love to suffer wedgies to fit their stuff into these expensive designer clothes that flatter their derrieres is a mystery that I will never fully comprehend.
I did read that high-rise jeans offer some additional advantages over the low-rise options – “mom jeans” eliminate issues like muffin top, exposed underpants, and waistband-gap-induced "plumber's crack."
So, if women want to suffer the pinching and binding that Wedgie Fit Levi's likely cause, I say, “Ladies, wear the dog out of the fashion.” After all, we men cannot lie … we notice and we like females' butts. I mean, think about it. Many of you girls were likely wearing jeans when we first felt certain strange desires during puberty that pulled us ever closer to your front and rear cleavages. Some things never change, and I see that as a good thing.
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