Ten crucial questions when naming your business, product, or Web site:
Monday, May 11, 2009
Name That Paper!
David Wright, linguistics expert, states, "If I accepted that words by themselves had meanings, I would be acting elementalistically; I would be identifying; and I would be evaluating 'allistically'". "Allistically" refers to other-oriented or focused on others for understanding. (David E. Wright, Institute of General Semantics, 2008) This talk is pretty confusing, so let me cut to the chase here. Wright contends that words do not mean... Humans give meanings, but we are usually unaware that we do. He continues, "'Meaning' actually involves speakers/writers, their intentions; words they use to represent their intentions; my interpretation of those words; and my responses (conscious and non-conscious, verbal and non-verbal) based on my interpretation." Even the "meanings" of words we read in a dictionary were assigned by lexicographers who depend on the meanings given to these words by other humans. Thus, in reality, the most elemental word means many things to different people due to their intentions, interpretations, and responses. So, now that the "word" problem has been stated, let me begin an idea for a simply completed but difficultly mastered (contradictory in itself) assignment. The world of business has made a science out of naming brands of products. A single word product should require the least amount of thought and analysis to sell. But, in order for a single word product to sell, it's name and its relationship to the buyer's perception means everything. Since products are protected and names are copywritten with trademarks, duplication in labeling is strictly forbidden: "one name, one product" is the interpretation of legality in such matters. Your assignment, if you choose to accept it, is to give a unique name to a new brand of toilet paper to create an instant success. Here is part of your assignment- one word names only will qualify for production. If you wish, you may give a brief explanation of why you chose the name for the product and a brief explanation of any changes you have made in the composition of the product to better its sales and performance. (As may be contained in a commercial advertising of your new brand.) Here are some considerations of your business venture from http://www.rhymer.com/questions.html, 1996-2009, WriteExpress Corporation: