Wednesday, January 22, 2020

The Playbooks of Fear -- The NRA and Donald Trump


The United States stands as an outlier – among its peers the country has both a disproportionately high percentage of the world’s armed civilians and a disproportionately high rate of gun-related fatalities. Recent polls show broad popular support for enhanced background checks and bans on military-style guns and ammunition; however, the gun lobby backed by organizations like the National Rifle Association (NRA) promotes opposition to any proposed changes with a campaign of fear.

For years, the NRA has relied on fear mongering and misinformation tactics to transform its agenda from supporting gun safety to advocating unrestricted gun rights, which has proven enormously successful.

With President Trump at the helm, one can clearly see how the dangerous transformation has occurred. The NRA, like Trump, is not driven by a desire to protect fundamental freedoms. Much like the nondemocratic leader, its goal is centered around a desire to secure and sustain political power.

Rukmani Bhatia, senior policy analyst for Gun Violence Prevention at American Progress and special assistant to the U.S. Agency for International Development (USAID), has proposed a formula explaining how the “NRA's playbook” leverages the demagogue's methods of violent control over the populace.

In this entry, I am using Bhatia's article “Guns, Lies, and Fear: Exposing the NRA's Messaging Playbook” from April 24, 2019, from the Center For American Progress to explain the progression of suppression and control. Quotes in red come directly from Bhatia's article at https://www.americanprogress.org/issues/guns-crime/reports/2019/04/24/468951/guns-lies-fear/ .

Establishing a target group within the nation is vital for a political narrative to be constructed based on fear of impending doom. A specific group needs to be manipulated into believing itself to be a marginalized population, neglected by the existing power structures and facing demise or attack.”

In present-day America, the NRA and politicians financially beholden to the gun lobby, like Donald Trump, constantly push this narrative.

In 2016, the NRA spent more than $30 million on behalf of the Trump campaign, according to Federal Election Commission data. It was a staggering number compared to 2012. when the group spent about $13 million to try to unseat President Barack Obama and elect Mitt Romney. Since his election, Trump has rejected reforms like strengthening background checks and what he calls “various things having to do with guns.”

In August 2016, shortly after Donald Trump told supporters that “Second Amendment people” could stop Hillary Clinton from selecting Supreme Court justices, the National Rifle Association leapt to the GOP nominee’s defense. Trump lamented to a booing crowd at his rally in Wilmington, North Carolina …

If she (Hillary) gets to pick her judges, nothing you can do, folks. Although the Second Amendment people, maybe there is.” @realDonaldTrump is right.”

All the while, the NRA attempted to transform the Second Amendment to the clause of central political importance. The NRA, as a social movement organization, mobilizes members during elections with differing levels of commitment to protect gun rights through the political process.

The NRA even uses religious nationalism to further their goals: Warren Cassidy, who was an executive in the NRA, said: “You would get a far better understanding if you approached (the NRA) as if you were approaching one of the great religions of the world.” Donald Trump became the NRA's their exalted savior.

Once an identity group is created, the next piece of the puzzle in a narrative of fear is to make that particular group fearful for its existence. By creating a story that outlines a pending threat to the group, the illiberal leader is able to manipulate that group and gain political power.

Trump once said “power was about instilling fear.” As president, he uses fear while playing on people's phobias – phobias of immigrants, “shithole countries,” Christian takeover, and removal gun rights to name a few. Time magazine's Alex Altman said, “No President has weaponized fear quite like Trump … He shapes public opinion by emphasizing dangers – both real and imaginary – that his policies purport to fix.”

Trump counts the 2nd Amendment people as his loyal base. Consider Trump's vociferous tweet on the occasion of the volatile rally in Richmond, Virginia, on January 20, 2020 …

The Democrat Party in the Great Commonwealth of Virginia are working hard to take away your 2nd Amendment rights. This is just the beginning. Don’t let it happen, VOTE REPUBLICAN in 2020!”

Of course, once the group is fearful for its existence – in this case, the white nationalists fearful of takeover and loss of privilege – to perpetuate the fears embedded in the narrative, leaders of the political party along with designated surrogates from different parts of society, including civil society, media, and academia are employed to emphasize the threats facing the chosen populace.

During Trump's presidency, Fox News has served to serve as a "mouthpiece" for the administration, providing "propaganda" regardless the facts, and a "feedback loop" for Trump, with one presidential scholar stating, "it’s the closest we’ve come to having state TV."

According to a Pew Research Center survey “Fox News was the main source for 40% of Trump voters” during the 2016 election. Further, another Pew Survey indicates “When it comes to choosing a media source for political news, conservatives orient strongly around Fox News. Nearly half of consistent conservatives (47%) name it as their main source for government and political news.”

This dependence is despite the fact that current and former Fox News employees have repeatedly denounced the network's “unhinged” “birther-like” coverage and service as President Donald Trump's “propaganda machine” since he was elected and his administration and the network effectively merged.

(“Study: Watching Only Fox News Makes You Less Informed Than Watching No News At All.” Fairleigh Dickinson University)

Politifact, a fact-checking project of the Poynter University of Journalism found that 59% of Fox statements checked are rated as False, Mostly False, or Pants on Fire. Only 10% of statements checked are rated as fully True.

(https://www.politifact.com/punditfact/tv/fox/)

Trump employs Fox News and its propaganda machine while the NRA, similar to that of authoritarian and undemocratic political regimes around the world, deploys disinformation campaigns to secure control over public discourse in the United States. This enables autocrats like Trump to maintain a vice grip over information and ensure their power is unchecked and unquestioned. Guns and Trump and fear – this is a match made in hell.

Once the political narrative is clearly defined and an “us vs. them” dynamic is established, it becomes easier to sideline, discredit, or malign critics of the regime. Criticism is viewed as a form of treachery and a threat to the survival of the core identity the leader is claiming to protect.

Trump doesn’t want to simply dismiss the criticisms coming his way as wrong, so much as he thinks the criticisms shouldn’t even exist. Remember his speech at the Republican nomination convention when Trump described the U.S. in a “moment of crisis,” then he cast himself as its savior: “I alone can fix it”?

According to a report from UCLA's Institute of the Environment and Sustainability …

“ … the president’s (Trump's) fight against dissenting viewpoints has put him at odds with the Constitution’s very first amendment. He’s banned several reputable news agencies, including CNN, BBC, and the New York Times, from his press conferences, after referring to several of these agencies as the literal “enemy of the people” (not to mention his classic “fake news” dismissal).

He’s (Trump) stated that he wants to “open up libel laws” to enable him to more easily sue news agencies. He’s suggested jail time or loss of citizenship for burning the flag, which although highly controversial has been established as protected speech twice by the Supreme Court, including avowed conservative justice Antonin Scalia.

And (although not actually unconstitutional) he’s ordered the censorship of government websites, in this case the EPA’s discussion of climate change.”

Not only does Trump have a history of using Twitter to throw tantrums, but also he has a long record of reacting to criticism or challenges from women with personal, sexist attacks  – even when their criticism of him was based on more substantive grounds. He has made numerous sexist comments about how women look, and multiple women have come forward with stories of being sexual assaulted and harassed by Trump. Clearly he has worked for the normalization of misogyny.


Over the years, the NRA has also become a hate-mongering, extremist group. In a one-minute ad in 2017 views by millions, conservative television host Dana Loesch, former spokesperson for the National Rifle Association, talked passionately while black and white footage of protests in the United States were displayed. Loesch – referring presumably to America’s anti-gun, anti-Donald Trump population – said … 

They use their media to assassinate real news. They use their schools to teach children that their President is another Hitler. They use their movie stars and singers and comedy shows and award shows to repeat their narrative over and over again.”

The only way we stop this, the only way we save our country and our freedom is to fight this violence of lies with a clenched fist of truth. I am the National Rifle Association of America and I am freedom’s safest place.”

(Kate Samuelson, “A Lot of Gun Owners Really Dislike This NRA Ad.”
Time. JUNE 30, 2017.)

When Dr. Esther Choo, an Oregon Health and Sciences University emergency room doctor and assistant professor, criticized an NRA tweet that took issue with American College of Physicians' new guidelines for doctors for protecting patients against gun violence. The NRA tweeted … 

Someone should tell self-important anti-gun doctors to stay in their lane. Half of the articles in Annals of Internal Medicine are pushing for gun control. Most upsetting, however, the medical community seems to have consulted NO ONE but themselves. – NRA (@NRA) November 7, 2018

Choo believes doctors "speaking out en masse was overdue." She said, "I felt like I put a tiny poke into an abscess that was at the bursting points. Once the doctors (and nurses, and physical therapists, and chaplains) got going, they couldn't stop. We see this tragedy day after day."

(Elise Herron. “'We Are Anti-Bullet Holes in Our Patients,' Oregon
Doctor Says in Online Battle Against the NRA. Williamette Week.
News Service. November 13, 2018.)

What is the result of adherence to this playbook of fear? According to Bhatia …

Collectively, these tactics are regularly implemented in illiberal nations whose leadership is focused on stifling debate, with the extreme methods resulting in crackdowns on political rights and civil liberties in order to suppress a nation into submission. This technique of controlling information around key policies has been successfully used by authoritarians and populists throughout the world.”

(Rukmani Bhatia. “Guns, Lies, and Fear: Exposing the NRA's Messaging Playbook.” Center For American Progress. April 24, 2019.)

Authoritarian regimes use the demagogue’s playbook to suppress civil liberties and political rights. In America, the NRA’s playbook protects the gun industry and allows the epidemic of gun violence to continue ravaging the nation.

Under Donald Trump as president who accepts the NRA as one of his major political influences, citizens suffer hateful, fearful rhetoric and purposeful control. Fear cripples legislators and lawmakers who want to address a public health crisis that kills more than 35,000 people a year in the United States.

Bad men need nothing more to compass their ends,
than that good men should look on and do nothing.”

– John Stuart Mill, Inaugural Address Delivered to the University of St Andrews, February 1, 1867



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